Introductions 101:

While I’ve got you, let’s get some explanatory housework in order.

The Blab Lab is precisely two things:

ONE: A place for me, a Melbourne-based copywriting person, to write about writing

What about writing, exactly, I hear you ask? Good question. Here you’ll find articles about my own writing process. Tidbits about grammar, and why good grammar matters. Passionate rants about making style choices, and when / how to break the rules. Sage advice on the mechanics of copywriting, and how to make words work harder. Reflections on making a living as a writing person. Ultimately, it’s a writing experiment – a laboratory of language, as I like to say.

TWO: I am a copywriter who’s available for hire

To tell your story the right way,

you need the right words.


  • If you want to learn a little more about the man behind the blab, click here.
  • If you’re asking the question, Do I really need a copywriter? click here. (HINT: the answer is probably certainly yes!)
  • If you want to know the difference between an em dash and an en dash, click here.
  • If you’re confused about